Haldirams began as a tiny shop in Bikaner, the land as famed for its savouries as for its leather-faced pipe players and fierce warriors. In 1937, two brothers from a noble family in Bikaner started from a small namkeens shop. Their dream of doing something big turned out to be the Haldiram s today. What began as a small town enterprise in India is today a global phenomenon. Haldirams is a way of life for Indians all over the globe